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The Value Trail: How to Effectively Understand, Deploy and Monitor Successful Business Models

By Marc Sanso
Hardcover
$200.00
By Marc Sanso
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The Value Trail offers a comprehensive approach to competitive analysis and strategy, considering value as a central theme and from a customer based perspective. It fully develops a disruptive new model of strategic analysis (namely the Three Dimensions of Value model) that approaches the drivers of success within a business from a value-based perspective: how value is understood by the customer (Appreciation of Value), and how it is boosted (Concentration of Value) or subtracted (Predation...

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BusinessMarketing & SalesSales