Trust: Creating the Foundation for Entrepreneurship in Developing Countries

Entrepreneurs in developing countries who assume they will have the same legal, governmental, and institutional protections as their counterparts in the West will fail. To succeed, they need to build trust within the existing structures--and this book shows how it's done.


Western countries have created layers of laws, regulations and other kinds of structural protections to enable entrepreneurs to build businesses. These don't necessarily exist, or aren't consistently enforced, in developing...