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UnSelling: The New Customer Experience

By Scott Stratten, Alison Kramer
Unabridged — 6 hours, 31 minutes
Audiobook
$19.99
By Scott Stratten, Alison Kramer
Unabridged — 6 hours, 31 minutes
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UnSelling will look at the ever-changing relationship between businesses and customers, employers and employees, brands and the market. A fierce consumer advocate, Scott Stratten brings his voice, experience, and understanding of the current media landscape to the conversation. How can we change the way we sell, and shape the way we are sold to, for the better? Key concepts will include: Taking the pulse of your customers, company, and industry We trust strangers more than brands Dont marke...