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Visual Persuasion: The Role of Images in Advertising

By Paul P. Messaris
eBook
$130.00
By Paul P. Messaris
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"Paul Messaris is an extremely thoughtful commentator on the world of visuals. He has studied advertising visuals for many years and his insights are always stimulating and sometimes, even controversial. This book makes an important contribution to the literature in two fields: visual communication and advertising. I recommend it for faculty and students as well as professionals in the advertising field."

--Sandra Moriarty, Professor University of Colorado

"With an informal writing style an...