What's Your Problem: To Solve Your Toughest Problems, Change the Problems You Solve
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Are you solving the right problems?
Have you or your colleagues ever worked hard on something, only to find out you were focusing on the wrong
problem entirely? Most people have. In a survey, 85 percent of companies said they often struggle to solve the right
problems. The consequences are severe: Leaders fight the wrong strategic battles. Teams spend their energy on lowimpact work. Startups build products that nobody wants. Organizations implement “solutions” that somehow make
things worse, no...
Have you or your colleagues ever worked hard on something, only to find out you were focusing on the wrong
problem entirely? Most people have. In a survey, 85 percent of companies said they often struggle to solve the right
problems. The consequences are severe: Leaders fight the wrong strategic battles. Teams spend their energy on lowimpact work. Startups build products that nobody wants. Organizations implement “solutions” that somehow make
things worse, no...






















