Why Greatness Cannot Be Planned: The Myth of the Objective

Why does modern life revolve around objectives? From how science is funded, to improving how children are educated—and nearly everything in-between—our society has become obsessed with a seductive illusion: that greatness results from doggedly measuring improvement in the relentless pursuit of an ambitious goal. In Why Greatness Cannot Be Planned, Stanley and Lehman begin with a surprising scientific discovery in artificial intelligence that leads ultimately to the conclusion that the objec...