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Wish It Lasted Forever: Life with the Larry Bird Celtics
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From award-winning Boston Globe columnist Dan Shaughnessy, an “entertaining” (The Wall Street Journal) and nostalgia-filled retelling of the 1980s Boston Celtics’ glory years, which featured the sublime play of NBA legend Larry Bird.
Today the NBA is a vast global franchise—a billion-dollar industry seen by millions of fans in the United States and abroad. But it wasn’t always this successful. Before primetime ESPN coverage, lucrative branding deals like Air Jordans, and $40 million annual p...
Today the NBA is a vast global franchise—a billion-dollar industry seen by millions of fans in the United States and abroad. But it wasn’t always this successful. Before primetime ESPN coverage, lucrative branding deals like Air Jordans, and $40 million annual p...
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