Writing to Be Understood: What Works and Why

Have you ever wondered what makes your favorite nonfiction books so compelling, understandable, or enjoyable to read? Those works connect with you, as a reader. When you recognize what's happening, you can apply those same methods to your own writing.

Writing To Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as:

- Using analogies to illustrate unseen concepts

- Appealing to the reader's innate curiosity

- Balancing humility with credibility

For each...