YouTubers: How YouTube Shook Up TV and Created a New Generation of Stars

‘For anyone trying to understand the bonkers world of YouTube, this is essential reading.’ – ESQUIRE‘Both absorbing and highly illuminating’ – THE BOOKSELLER‘No one understands the intricacies of YouTube like Chris Stokel-Walker’ – THE ATLANTICTwo billion people now watch YouTube, yet its stars are a mystery to the general public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success?More than 100 insiders laid bare t...