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Title: The Advertising Age Encyclopedia of Advertising, Author: John McDonough
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The Advertising Age…
by John McDonough, Karen Egolf
eBook $675.49 $900.00 Current price is $675.49, Original price is $900.00.
Title: Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy, Author: Mónica Gómez-Suarez
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Handbook of Research on…
by Mónica Gómez-Suarez, María Pilar Martínez-Ruiz
Hardcover $330.00
Title: Advertising & IMC: Principles and Practice / Edition 10, Author: Sandra Moriarty
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Advertising & IMC: Principles…
by Sandra Moriarty, Nancy . Mitchell, William D Wells
Paperback from $211.22 $319.99 Current price is $211.22, Original price is $319.99.
Title: Kleppner's Advertising Procedure / Edition 18, Author: Ronald Lane
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Kleppner's Advertising…
by Ronald Lane, Karen King, Tom Russell
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Hardcover from $200.21 $319.99 Current price is $200.21, Original price is $319.99.
Title: Advertising & IMC: Principles and Practice / Edition 10, Author: Sandra Moriarty
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Advertising & IMC: Principles…
by Sandra Moriarty, Nancy Mitchell, William Wells
Hardcover from $211.22 $319.99 Current price is $211.22, Original price is $319.99.
Title: Advertising and Promotion: An Integrated Marketing Communications Perspective / Edition 11, Author: George E. Belch
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Advertising and Promotion: An…
by George E. Belch, Michael A. Belch
Hardcover $311.75
Title: Integrated Marketing Communication: Advertising and Promotion in a Digital World, Author: Jerome M. Juska
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Integrated Marketing…
by Jerome M. Juska
Hardcover $290.00
Title: Persuasion in Advertising, Author: John O'Shaugnessy
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Persuasion in Advertising
by John O'Shaugnessy, Nicholas O'Shaughnessy
Hardcover $280.00
Title: Crisis Communications: A Casebook Approach / Edition 5, Author: Kathleen Fearn-Banks
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Crisis Communications: A…
by Kathleen Fearn-Banks
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Hardcover $280.00
Title: Advertising and Consumer Citizenship: Gender, Images and Rights / Edition 1, Author: Anne M. Cronin
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Advertising and Consumer…
by Anne M. Cronin
#8 in Series
Hardcover $260.00
Title: Advertising and Integrated Brand Promotion / Edition 6, Author: Thomas O'Guinn
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Advertising and Integrated…
by Thomas O'Guinn, Chris Allen, Richard J. Semenik
Hardcover $249.95
Title: Advertising Management in a Digital Environment: Text and Cases, Author: Larry D. Kelley
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Advertising Management in a…
by Larry D. Kelley, Kim Bartel Sheehan
Hardcover $240.00
Title: The Consumerist Manifesto: Advertising in Postmodern Times, Author: Martin P. Davidson
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The Consumerist Manifesto:…
by Martin P. Davidson
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Hardcover $240.00
Title: Go Figure! New Directions in Advertising Rhetoric / Edition 1, Author: Edward F. McQuarrie
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Go Figure! New Directions in…
by Edward F. McQuarrie, Barbara J. Phillips
Hardcover $240.00
Title: Events and Urban Regeneration: The Strategic Use of Events to Revitalise Cities, Author: Andrew Smith
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Events and Urban Regeneration:…
by Andrew Smith
Hardcover $240.00
Title: When Ads Work: New Proof That Advertising Triggers Sales / Edition 1, Author: David M Jones
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When Ads Work: New Proof That…
by David M Jones
Hardcover $240.00
Title: A Reader in Marketing Communications / Edition 1, Author: Philip Kitchen
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A Reader in Marketing…
by Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz
Hardcover $240.00
Title: Integrated Advertising, Promotion, and Marketing Communications / Edition 7, Author: Kenneth E. Clow
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Integrated Advertising,…
by Kenneth E. Clow, Donald E. Baack
Paperback from $167.12 $239.99 Current price is $167.12, Original price is $239.99.
Title: Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner / Edition 1, Author: Hans-Dieter Klingemann
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Public Information Campaigns…
by Hans-Dieter Klingemann, Andrea Roemmele
Hardcover $232.00
Title: The Handbook of International Advertising Research / Edition 1, Author: Hong Cheng
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The Handbook of International…
by Hong Cheng
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Hardcover $231.95

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