In his page-turning debut, Scott shares hard-core experience and practical actions any business can take to create a winning workplace culture. Principles to Fortune has received praise from business leaders like Chip Conley and Tony Hsieh. Learn how and why a company, that started in a basement, grew to over $100+ million in e-commerce sales. Winning best place to work awards and ranking on Internet Retailer's top 300 mobile and top 500 e-commerce lists. All while having fun & delivering more to customers, business partners & employees.

Find out how to massively grow your organization by getting principles ingrained into your work culture, which will help any business experience amazing success. It covers creating culture, e-commerce concepts, killing status quo, marketing in the digital world and finding a strategic way of life.

Chapters include; The Big Deal, Against the Wind, Creating Culture, Deliver More, Transparency Rocks, Improve, Take Risks, Include Fun, Be Humble, The Results, Ecommerce Concepts & #AskAnything.

Learn ideas, attitudes, and actions that benefit the customer, the staff, and the brand's business partners. A strategic "way of life" that, when properly executed, creates life-long customers, evangelical employees, helpful partners, and yes, some profit to boot.

The title of this book is a redirect. The fortune being referred to is not money. The fortune is a combination of experiences, events, learnings, insights, and of course, luck. The real forces behind creating one's fortune are the principles an individual or business lives by. Principles are the external, arbitrary forces that affect human affairs and bring us good or bad fortune. And by good fortune, that doesn't imply there will not be challenges along the way; rather, good fortune is a series of experiences, not a destination. Some call it chance or luck. Good fortune is propelled positively or stifled negatively by the principles we strive to live by. We shape our fortune by our principles.
Living by principles and knowing who you really are (the best or worst parts), along with the hard and soft skills you have (or are willing to put in the time to master), are the basic ingredients for personal or business fortune. Principles can be practiced personally and professionally at work. Often folks have great personal principles, but fall short on them at work. Why? Is it fear? Is it work culture? Actually, it's a mixture of both. This book shares the principles that transformed RealTruck as a business. Learn more at https://principlestofortune.com

"I was impressed with Scott Bintz's commitment to culture from the first time I met him some years ago. He was able to grow a business from a hobby business to a multi-million dollar e-commerce enterprise. His book, Principles to Fortune, demonstrates what the true mojo is in companies- the people. RealTruck's commitment to make people's lives better was the secret sauce to their profound and unprecedented success. If you want to increase brand loyalty from your employees, your customers and even your strategic business partnerships, then you need to read Principles of Fortune. The book is based upon the principles Scott used within his own company, with concrete examples that can be adopted and adapted to most any company culture."
-- Chip Conley, NYT Bestselling author, Hospitality Disruptor, Strategic Change Agent.

"Scott Bintz gives another example of how company culture can have a positive impact on people."
-- Tony Hsieh, CEO of Zappos.

"Packed with business values you would expect from North Dakota. Scott Bintz's, new book, Principles to Fortune, is an inspiring and wonderful read for those who run a business and those who want to start a new business."
-- Byron Dorgan, Former U.S. Senator

"Fun, exciting and a joy to read. Full of business growth, marketing and culture insights wrapped up with emotional connections that truly inspire. Principles to Fortune provides superb examples of how to get employee engagement right through value led business practices. This book will energize anyone who has ever dreamed big."
-- Beth McConahay, Director of Marketing, UPS

"Packed with real experience and wisdom for growing a business. Bintz's book, Principles to Fortune, shows how getting your company culture right, has game-changing results. Read it now!"
-- Garrett Moon, CEO & Co-Founder of CoSchedule, Author of 10X Marketing Formula

"Scott Bintz has long been a pioneer in e-commerce but is most recognized for creating a culture the led to his company's meteoric rise. The concepts in this book, Principles to Fortune lay out those principles and provide an outline which has had a lasting impact on my own business."
-- Bob Wolf, President of ICI