Title: Words That Sell: The Thesaurus to Help You Promote Your Products, Services, and Ideas / Edition 2, Author: Richard Bayan
Title: Winning the Customer: Turn Consumers into Fans and Get Them to Spend More / Edition 1, Author: Lou Imbriano
Title: Why It Sells: Decoding the Meanings of Brand Names, Logos, Ads, and Other Marketing and Advertising Ploys, Author: Marcel Danesi University of Toronto
Explore Series
Paperback from $31.62 $50.00 Current price is $31.62, Original price is $50.00.
Title: When Ads Work: New Proof That Advertising Triggers Sales / Edition 1, Author: David M Jones
Title: Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume / Edition 1, Author: David Verklin
Title: Visual Persuasion: The Role of Images in Advertising / Edition 1, Author: Paul P. Messaris
Title: Visual Marketing: From Attention to Action / Edition 1, Author: Michel Wedel
Title: Visual Consumption / Edition 1, Author: Jonathan Schroeder
Title: Values, Lifestyles, and Psychographics / Edition 1, Author: Lynn R. Kahle
Title: Undressing the Ad: Reading Culture in Advertising / Edition 3, Author: Shirley R. Steinberg
Title: Under the Radar: Talking to Today's Cynical Consumer / Edition 1, Author: Jonathan Bond
Title: Truth, Lies, and Advertising: The Art of Account Planning / Edition 1, Author: Jon Steel
Title: Truth in Marketing: A theory of claim-evidence relations / Edition 1, Author: Thomas Anker
Title: Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists / Edition 2, Author: Bonita Kolb
Title: The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires / Edition 1, Author: Roy H. Williams
Title: The Ultimate Secrets of Advertising / Edition 1, Author: John Philip Jones
Title: The S.P.I.N. Selling Fieldbook: Practical Tools, Methods, Exercises and Resources / Edition 1, Author: Neil Rackham
Paperback from $20.11 $35.00 Current price is $20.11, Original price is $35.00.
Title: The Rhetoric of Moral Protest: Public Campaigns, Celebrity Endorsement and Political Mobilization / Edition 1, Author: Christian Lahusen
Title: The New Ad Media Reality: Electronic Over Print / Edition 1, Author: Barton C. White
Title: The Material Child: Growing up in Consumer Culture / Edition 1, Author: David Buckingham

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