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Title: The Roots and Uses of Marketing Knowledge: A Critical Inquiry into the Theory and Practice of Marketing / Edition 1, Author: Terry Smith
Title: Transformative Consumer Research for Personal and Collective Well-Being / Edition 1, Author: David Glen Mick
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Title: Mastering Market Analytics: Business Metrics - Practice and Application, Author: Robert Kozielski
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Title: Bottom of the Pyramid Marketing: Making, Shaping and Developing BOP Markets, Author: Ramendra Singh
Title: Designing and Managing a Research Project: A Business Student's Guide / Edition 4, Author: Michael J. Polonsky
Title: Business Research: A Guide to Planning, Conducting, and Reporting Your Study / Edition 1, Author: Donald R. Cooper
Title: Marketing Research with IBM® SPSS Statistics: A Practical Guide / Edition 1, Author: Karine Charry
Title: Marketing Management in Turkey, Author: Selcen Ozturkcan
Title: Innovation Heroes: Understanding Customers As A Valuable Innovation Resource, Author: Fiona Schweitzer
Title: Innovation Heroes: Understanding Customers As A Valuable Innovation Resource, Author: Fiona Schweitzer
Title: Organizing Marketing and Sales: Mastering Contemporary B2B Challenges, Author: Per Andersson
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