Title: Life Cycle Cost Assessments for Military Transatmospheric Vehicles / Edition 1, Author: Melvin Eisman
Title: Brand Asset Management: Driving Profitable Growth Through Your Brands / Edition 1, Author: Scott M. Davis
Title: The McGraw-Hill 36-Hour Course: Product Development / Edition 1, Author: Andrea Belz
Title: Managing Creativity and Innovation, Author: Harvard Business Review
Title: Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage / Edition 1, Author: Pat Fallon
Title: Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant / Edition 1, Author: W. Chan Kim
Title: Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders / Edition 2, Author: Adam Morgan
Title: The Product Manager's Field Guide: Practical Tools, Exercises, and Resources for Improved Product Management / Edition 1, Author: Linda Gorchels
Title: The Hero and the Outlaw: Building Extraordinary Brands through the Power of Archetypes / Edition 1, Author: Margaret Mark
Title: Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company / Edition 1, Author: Timothy M. Laseter
Title: Exploring Requirements: Quality Before Design, Author: Donald C. Gause
Title: High Tech Trash: Digital Devices, Hidden Toxics, and Human Health / Edition 1, Author: Elizabeth  Grossman
Title: The Innovator's Guide to Growth: Putting Disruptive Innovation to Work, Author: Scott D. Anthony
Title: Commodity Chains and Global Capitalism, Author: Gary Gereffi
Title: Closing the Innovation Gap: Reigniting the Spark of Creativity in a Global Economy / Edition 1, Author: Judy Estrin
Title: People and Products: Consumer Behavior and Product Design / Edition 1, Author: Allan J. Kimmel
Title: Proactive Risk Management: Controlling Uncertainty in Product Development / Edition 1, Author: Preston G. Smith
Title: Superior Product Development: Managing The Process For Innovative Products / Edition 1, Author: Clement C. Wilson
Title: Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets / Edition 1, Author: Sylvia M. Chan-Olmsted
Title: Storage and Commodity Markets / Edition 1, Author: Jeffrey C. Williams

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