Business of Digital Television

by Chris Forrester

Overview

Essential reading for anyone involved in broadcasting. The Business of Digital Television presents an overview or the digital television industry. Chris Forrester examines the key technologies and developments of the marketplace, with comments on the future from leading industry experts.



Written in an accessible style for the non-engineer, Forrester covers the issues that are most pertinent to strategic direction, providing, broadcasting professionals with essential facts, data and commentary in one single source.

You will:
Discover trends in digital TV technology
Gain knowledge about the international marketplace
See an analysis of the financial models
Understand the importance of partnerships
Find out the key drivers for change
Gain an insight into emerging technologies in the future

Product Details

ISBN-13:	9780240516066
Publisher:	Taylor & Francis
Publication date:	08/31/2000
Edition description:	New Edition
Pages:	288
Product dimensions:	5.44(w) x 8.50(h) x (d)

Table of Contents

Introduction, the TV Pioneers, From Dumb box to television that's alive, The analogue televion business today, The adoption of digital, Cable, satellite or digital television? Where is digital today? Is new content still king? Selling digital television, The economy of niches, Webcasting to the TV, or TV on the PC? The future - the brave new world of just more of the same?, References.

Editorial Reviews

"Written in an accessible style this book is well documented, its statistics are comprehensive and up to date. The essential facts, data and commentary are all brought together in one single source likely to interest a large and diverse audience."
Bohdan Jung, Warsaw School of Economics, Poland
The International Journal on Media Managment, Vol. 3, No.1, Spring 2001

From the Publisher

For non-engineers, broadcasting writer Forrester examines the key technologies and developments of the marketplace, discussing issues he sees as most pertinent to broadcasting professionals making strategy decisions. Trends in the technology, the international marketplace, financial models, and partnerships are among them. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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