Straight and Level: Practical Airline Economics

by Stephen Holloway

Overview

This title was first published in 2003.Airline operating profits are well known to be volatile, and the global industry aggregate figures conceal wide differences in performance between carriers. The fundamental reasons for the poor performance of the industry as a whole were in the early 1990's that output ran too far ahead of demand, and the yield earned on output sold was insufficient to cover costs. In strategic context, this second edition uses a simple yet powerful model to explore linkages between the fundamentals of airline economics and the volatility of industry results at the operating level. Its five parts look in turn at strategic context, supply side, demand side, network management and a general conclusion.

Product Details

ISBN-13:	9781351774215
Publisher:	Taylor & Francis
Publication date:	11/01/2017
Series:	Routledge Revivals
Sold by:	Barnes & Noble
Format:	eBook
Pages:	656
File size:	5 MB

About the Author

Steve Holloway is a former investment banker who has worked as an independent consultant since the early 1990s. He was educated at the London School of Economics, the University of Southern California, and Cranfield. As well as vocational qualifications in the financial services and travel industries, Steve holds advanced degrees in systems management and air transport management.

Table of Contents

1: Strategic Context; 1: Strategic Context; 2: Operating Performance Drivers; 2: Traffic; 3: Yield; 4: Output; 5: Unit Cost; 3: Capacity Management; 6: Network Management: Design; 7: Network Management: Scheduling; 8: Fleet Management; 9: Revenue Management; 4: Operating Performance; 10: Strategy, Economics, and Operating Performance

Editorial Reviews

Intended for airline industry managers, manufacturing companies supplying the airline industry, and those in financial institutions, this volume uses a model to explore linkages between the fundamentals of airline economics and the volatility of industry results at the operating level. The volume's four parts look at the factors which drive operating profit and loss: output, unit cost, traffic, and yield. Throughout, the author presents ways in which market liberalization and deregulation provide opportunities for airline executives to more actively manage the four elements in the model. Annotation c. by Book News, Inc., Portland, Or.

Booknews

'Straight and Level tells us where the industry is at, and then it goes into the nuts and bolts. The book is practical and extremely useful for anyone wanting to understand where the industry is and why - and where it could go. A real contribution to the airline industry!' Rodger Robertson, UNSW Aviation, Australia 'Straight and Level: Practical Airline Economics goes beyond being a textbook to being a clear-cut industry manual with relevant and up-to-date examples, allowing readers to understand in real-time the framework of a complex and unique industry. For students at all levels, this book will become a foundation of knowledge and a trusted resource, and one which will never gather dust!' Bryson P. Monteleone,Tailwind Capital, Arlington, Virginia, USA

From the Publisher