Table of Contents
Introduction: The Roof of the Dog's Ass 1
Part I Challenge-Based Strategy and the Crux
1 Carolyn's Dilemma: How Do I Create a Strategy? 15
2 Untangling the Challenge: Finding and Using the Crux 30
3 Strategy Is a Journey 54
4 Where You Can Win: The ASC 63
5 The Challenge of Growth 84
6 The Challenge of Power 109
7 Creating Coherent Action 121
Part II Diagnosis
8 What Is the Problem? Diagnosing Through Reframing and Analogy 139
9 Diagnose via Comparison and Frameworks 157
10 Use Sharp Analytical Tools with Care 168
Part III Through the Crux
11 Seek an Edge 183
12 Innovating 203
13 The Challenge of Organization Dysfunction 217
Part IV Bright, Shiny Distractions
14 Don't Start with Goals 235
15 Don't Confuse Strategy with Management 248
16 Don't Confuse Current Financial Results with Strategy 257
17 Strategic Planning: Hits and Misses, Uses and Misuses 272
Part V The Strategy Foundry
18 Rumsfeld's Question 287
19 A Foundry Walkthrough 298
20 Strategy Foundry Concepts and Tools 313
Acknowledgments 331
Notes 333
Index 345