The Religious Dimensions of Advertising
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
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The Religious Dimensions of Advertising
This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.
54.99
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The Religious Dimensions of Advertising
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The Religious Dimensions of Advertising
190
54.99
In Stock
Product Details
ISBN-13: | 9781403974709 |
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Publisher: | Palgrave Macmillan US |
Publication date: | 12/20/2006 |
Series: | Religion/Culture/Critique |
Edition description: | 2006 |
Pages: | 190 |
Product dimensions: | 5.51(w) x 8.50(h) x 0.03(d) |
About the Author
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