Why Women Buy: How to Sell to the World's Largest Market

by Dawn Jones, Sherry Prindle Narrated by Dawn Jones

Overview

Women drive 80 percent of consumer spending. The most powerful determining factor of how we see the world is gender. This segment of the population holds a buying power of more than $4.4 trillion dollars, in the US alone!

Mastering the skill to tap into the world's largest buying segment will give you the competitive advantage you need. Dawn Jones shares seven techniques for bridging the gap and capturing more business.

1. Recognize powerful, yet subtle differences selling to women vs. men.
2. Learn how to keep your intention genuine.
3. Master the sales questions that motivate even challenging buyers.
4. Determine if your style is helping this decision maker say “Yes” or “No.”
5. Recognize your own blind spots.

Why Women Buy will equip you to be light years ahead of your competition at mastering the art of selling to half the planet!

Editorial Reviews

From the Publisher

Having read many sales books during my career as a speaker/author, few books address the particular differences of selling to women. Dawn Jones brings poignant insights to reasons behind what motivates women to make buying decisions.”
~Chris Widener, speaker and author of The Case for Network Marketing

“This book just makes sense. The more we can understand about our buyers, the more we can grow as sales professionals. I highly recommend reading this book.”
~Tom Hopkins, author of How to Master the Art of Selling and When Buyers Say No

“ Why Women Buy is the 21st-century game-changer in sales!”
~Meisha Rouser, Leadership and Professional Development www.meisharouser.com

“ Why Women Buy is a MUST HAVE for everyone in sales! Dawn artfully uncovers the subtle differences of how men and women arrive at their buying decisions. Understanding why women buy is the first step to gaining their business. This is especially important as they are the gateway to everybody else. This revelation alone provides a compelling reason to understand the impact of gender on the sales and marketing process.”
~Cyndi O'Neill-Dady - Exceptional Connections Networking CEO/Founder; Relationships Marketing Strategist

“The buying market is always a challenge; however, Dawn shares insights to the person and their process. She breaks it down into easy to understand categories from her experiences and facts that will enhance your selling process.”
~Jeff Wagoner, International Consultant and Author of Discover the Unseen

“When I started reading this book I was immediately hooked! The stories and research taught me about my own thought process. Would recommend to friends!"
~Anna Magidson, Ski Instructor at Snow Sports Northwest

“As a professional speaker/author who negotiates with women, Why Women Buy will be my go-to-guide for years to come.”
~Cara Lane, International Speaker, Author, and Top Sales Person; caralane.com

“Being an entrepreneur for over 25-years, Why Women Buy and Dawn Jones have significantly changed my approach and increased my sales when selling to women.”
~Lara Lambert, Owner, Northwestern Fuels and Super Cedar FireStartersm

“In this helpful sales guide, Dawn Jones blends insights on how women make buying decisions with a discussion of behavior styles and successful sales techniques.”
~Evelyn Clark, Author of Around the Corporate Campfire ; The Corporate Storyteller

Product Details

BN ID:	2940169781229
Publisher:	Blackstone Audio, Inc.
Publication date:	04/01/2017
Edition description:	Unabridged

Videos