Women of Wine: The Rise of Women in the Global Wine Industry / Edition 1

by Ann B. Matasar

Overview

This inspiring, engagingly written book, with its personal approach and global scope, is the first to explore women’s increasingly influential role in the wine industry, traditionally a very male-dominated domain. Women of Wine draws on interviews with dozens of leading women winemakers, estate owners, professors, sommeliers, wine writers, and others in the United States, the United Kingdom, France, Italy, Australia, New Zealand, and elsewhere to create a fascinating mosaic of the women currently shaping the wine world that also offers a revealing insiders’ look at the wine industry.

To set the stage, Ann B. Matasar chronicles the historical barriers to women’s participation in the industry, reviews post-World War II changes that created new opportunities for them, and pays tribute to a few extraordinary nineteenth-century women who left their mark on wine despite the odds against them. She then turns to her primary topic: an accessible discussion of women associated with some of the most prestigious wineries and institutions in both the Old and New Worlds that emphasizes their individual and collective contributions. Matasar also considers issues of importance to women throughout the business world including mentors, networking, marriage, family, education, self-employment versus the corporate life, and risk taking.

Product Details

ISBN-13:	9780520240513
Publisher:	University of California Press
Publication date:	06/27/2006
Edition description:	First Edition
Pages:	265
Product dimensions:	6.00(w) x 9.00(h) x 1.00(d)

About the Author

Ann B. Matasar is Professor of Business Emerita at the Walter E. Heller College of Business Administration at Roosevelt University. She is the author of Corporate PACs and Federal Campaign Financing Laws (1986) and coauthor of The Impact of Geographic Deregulation on the American Banking Industry (2002) and Research Guide for Women’s Studies (1974).

Table of Contents

List of Illustrations
Acknowledgments
Introduction

1. Women Need Not Apply
2. The Changing Face of the Wine Business
3. A Toast to the Past
4. Viticultrices et Propriétaires
5. Le Donne del Vino
6. The New World: California
7. The New World: The Southern Hemisphere
8. Knowledge Is Power
9. Uncorking Sales
10. Past, Present, Future

Appendix 1: List of Interviews
Appendix 2: Women Masters of Wine
Appendix 3: Women Master Sommeliers
Glossary
Bibliography
Index

What People are Saying About This

From the Publisher

"A thorough treatise. . . . The portraits reveal a great deal about the challenges women face in the industry."—Gastronomica: Journal of Food & Culture

Editorial Reviews

A thorough treatise. . . . The portraits reveal a great deal about the challenges women face in the industry.

Gastronomica: Journal Of Food & Culture

After reading this well-documented chronicle on the growing presence of women in the centuries-old wine industry, one understands why wine is gaining in popularity over other alcoholic beverages: the "women of wine" are passionate about both their path and their product. Through revealing profiles of all of the major women in the global wine industry, Matasar (business, emerita, Roosevelt Univ.; Corporate PACs and Federal Campaign Financing Laws) shows that the obstacles-gender bias, social mores, etc.-that women must overcome to gain success in this historically male-dominated field are not qualitatively different from those encountered in other professions. Matasar interviewed representative women from all facets of the trade in the United States, as well as in Great Britain, France, Italy, Australia, and New Zealand: they are owners of great wineries, marketers, sommeliers, writers, and educators. Oenophiles as well as the merely curious will rejoice in learning intriguing facets of the industry, including the demanding test that must be passed before an aspirant can be called a "Master of Wine." A solid choice for large business, hospitality, and women's studies collections.-Peter R. Latusek, Stanford Graduate Sch. of Business Lib., CA Copyright 2006 Reed Business Information.

Library Journal

A thorough treatise. . . . The portraits reveal a great deal about the challenges women face in the industry.

Gastronomica: Journal Of Food & Culture