Worldwide Casebook In Marketing Management

by Luiz Moutinho

Overview

Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

Product Details

ISBN-13:	9789814689601
Publisher:	World Scientific Publishing Company, Incorporated
Publication date:	04/28/2016
Pages:	924
Product dimensions:	6.00(w) x 9.00(h) x 1.88(d)