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The Tipping Point: How Little Things Can Make a Big Difference
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Notes From Your Bookseller
Have you ever wondered why certain social media trends blow up while others don't? What makes one idea "stick" versus another? Malcolm Gladwell gives a fascinating look into why some things become trends or epidemics, from viral infections to social virality.
Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut -- named one of the best books of the decade by The A.V. Club and The Guardian -- by Malcolm Gladwell, the bestselling author of The Bomber Mafia. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisel...
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