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Title: Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner / Edition 1, Author: Hans-Dieter Klingemann
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Public Information Campaigns…
by Hans-Dieter Klingemann, Andrea Roemmele
Hardcover $232.00
Title: What's in a Name?: Advertising and the Concept of Brands / Edition 1, Author: David M Jones
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What's in a Name?: Advertising…
by David M Jones, Jan S. Slater
Hardcover $230.00
Title: Political Campaigning in Referendums: Framing the Referendum Issue / Edition 1, Author: Holli A. Semetko
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Political Campaigning in…
by Holli A. Semetko, Claes H. de Vreese
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Hardcover $220.00
Title: Winning Elections with Political Marketing / Edition 1, Author: Philip Davies
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Winning Elections with…
by Philip Davies
Hardcover $180.00
Title: Television and Political Advertising: Volume I: Psychological Processes / Edition 1, Author: Frank Biocca
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Television and Political…
by Frank Biocca
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Hardcover $180.00
Title: Mediating the Human Body: Technology, Communication, and Fashion / Edition 1, Author: Leopoldina Fortunati
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Mediating the Human Body:…
by Leopoldina Fortunati, James E. Katz, Raimonda Riccini
Hardcover $180.00
Title: Taking a Bite Out of Crime: The Impact of the National Citizens' Crime Prevention Media Campaign / Edition 1, Author: Garrett J. O'Keefe
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Taking a Bite Out of Crime:…
by Garrett J. O'Keefe, Dennis P. Rosenbaum, Paul J. Lavrakas, Kathaleen Reid, Renee A. Botta
Hardcover $151.00
Title: Fashion Marketing and Communication: Theory and Practice Across the Fashion Industry / Edition 1, Author: Olga Mitterfellner
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Fashion Marketing and…
by Olga Mitterfellner
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Hardcover $150.00
Title: Going Dirty: The Art of Negative Campaigning / Edition 2, Author: David Mark
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Going Dirty: The Art of…
by David Mark
Hardcover $133.00
Title: How to Use Advertising to Build Strong Brands / Edition 1, Author: John Philip Jones
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How to Use Advertising to…
by John Philip Jones
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Paperback $129.00
Title: When Politicians Attack: Party Cohesion in the Media, Author: Tim Groeling
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When Politicians Attack: Party…
by Tim Groeling
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Hardcover $120.00
Title: Negative Political Advertising: Coming of Age / Edition 1, Author: Karen S. Johnson-Cartee
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Negative Political Advertising…
by Karen S. Johnson-Cartee, Gary Copeland
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Hardcover $120.00
Title: Brand Equity & Advertising: Advertising's Role in Building Strong Brands / Edition 1, Author: David A. Aaker
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Brand Equity & Advertising:…
by David A. Aaker, Alexander L. Biel, Alexander Biel
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Paperback $115.00
Title: Designing Brand Experience: Creating Powerful Integrated Brand Solutions / Edition 1, Author: Robin Landa
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Designing Brand Experience:…
by Robin Landa
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Paperback $99.95
Title: Taking a Bite Out of Crime: The Impact of the National Citizens' Crime Prevention Media Campaign / Edition 1, Author: Garrett J. O'Keefe
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Taking a Bite Out of Crime:…
by Garrett J. O'Keefe, Dennis P. Rosenbaum, Paul J. Lavrakas, Kathaleen Reid, Renee A. Botta
Paperback $95.00
Title: Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising, Author: Anne Johnston
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Videostyle in Presidential…
by Anne Johnston, Lynda Kaid
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Hardcover $95.00
Title: Political Advertising in Western Democracies: Parties and Candidates on Television / Edition 1, Author: Lynda Lee died April 13
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Political Advertising in…
by Lynda Lee died April 13, 2011 Kaid, Christina Holtz-Bacha
Paperback $95.00
Title: Seeing Spots: A Functional Analysis of Presidential Television Advertisements, 1952-1996, Author: William L. Benoit
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Seeing Spots: A Functional…
by William L. Benoit
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Hardcover $95.00
Title: Manipulation of the American Voter: Political Campaign Commercials / Edition 1, Author: Gary A. Copeland
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Manipulation of the American…
by Gary A. Copeland, Karen S. Johnson-Cartee
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Hardcover $95.00
Title: Brand Power, Author: Paul Stobart
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Brand Power
by Paul Stobart
Hardcover $89.00

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